Ofcom report says that UK is misled on broadband speeds
You there. Are you living in Britain? Well then, you're probably being dicked on your broadband speed. That's what Ofcom are saying.
They've analysed the broadband speeds of Britain and as many as 97% of consumers don't get the advertised speed. So will we get faster broadband as a result of this? Don't hold your breath. Ofcom will initially ask the ISPs to start changing the way they sell their broadband services.
The BBC reports that Ed Richards, chief executive of Ofcom, said the survey revealed a "growing gap" between what people were sold and the reality of their broadband service.
"The gap between the average headline speed and actual speed has increased in this period even though the actual speed has risen," he said.
One of the problems, clearly, is that ISPs advertise products with the get-out-of-jail-free card of "speeds up to...".
Ed Richards from Ofcom again: "We do want to see clearer advertising and we make no secret about that," he said. "We want advertising that is more meaningful to the consumer."
Better news is that, over at PCPro, they're reporting on new rules that will allow broadband customers to break contract if they don't get the speeds promised by their ISP. Ofcom have developed a code to work out if you're getting what you paid for and, if you're in the lowest 10% of expected speeds, you can demand to leave your ISP. However, the code to help you work out your speed is already being chastised for being stupidly complicated.