O2 wants mobile operators to stop offering phone chargers
O2 are calling network operators and telling them to stop offering chargers with mobile phones. They're doing this after they conducted a pilot program with customers, and they found that most would be happy to buy handsets without chargers.
The three-month trial saw O2 selling the HTC One X+ smartphone with a detachable USB cable, but without a USB charger. The plug was made available to buy at cost price and, apparently, 82% of One X+ customers said they were happy to buy a handset without the charger, presumably because they've got an old one that works with their phone or they can charge it via their computer.
"The results of the trial demonstrate a clear willingness among consumers to consider and respond to the environmental argument for taking a phone charger-free," said O2 boss Ronan Dunne. "I now hope that as a result of this study the rest of the industry will now consider joining us in our campaign to take chargers out of the box for good.”
Will the customer see a drop in price if chargers aren't included? Of course, what would fix this problem, is a universal charger that works with all mobiles. Some years ago, the main mobile manufacturers agreed that this would be a good solution, but of course, this hasn't happened with Apple, but has pretty much happened with all Android phones. Will we see trains and cafes offering USB slots to charge your phones in the coming years?
Watch this space as everything gets greener or, more likely, the price of chargers suddenly leaps up when we all realise how much we need them.