Next week, will we see a new Apple TV?
Apple have issued an invitation for an event that will take place on October 16th. Now, seeing as they've just updated the iPhone and brought out the Apple Watch, what on earth are they going on about?
Whatever it is, it comes with the strapline of: "It’s been way too long."
So, what have Apple been ignoring and left to gather dust on the shelf?
The company updated the iPad just last year and the MacBook Pro and Mac Pro both got a revamp recently, so it can't be them. The iMac got tinkered with in 2013, so you can't imagine they're making an announcement about that.
Weighing up what's likely, that means Apple are up to something with either Apple TV or the MacBook Air. You have to assume, what with everyone jumping on TV services at the minute, that Apple are going to give theirs a shot in the arm. They released Apple TV in 2010 and have only indulged in minor tweaks here and there, never giving it a big rehash.
Recently, Apple CEO Tim Cook while talking about TV, said: "TV is one of those things that is stuck back in the '70s. Think about all the things that have changed… and TV almost feels like you’re rewinding the clock, and the interface is terrible. It’s awful."
What with Cook getting randomly jumpy about TV, it looks like the newest Apple product could well be a new and improved Apple TV. Of course, there's a good chance Apple will cock it up, like they have with everything at the moment. We'll just have to wait and see.