Mozilla: Killing off advertisements... for now

firefox Once upon a time, Mozilla's Firefox was the browser for the indie kid. Lately, it has all been going a bit wrong, with OKCupid boycotting them and then people getting narky about the introduction of adverts.

We previously reported Mozilla's plans for 'Directory Tiles', which would offer "pre-packaged content for first-time users." Some of the suggested content would appear in paid-for advertisements.

That didn't go down too well and now, Mozilla have said that they're abandoning the idea altogether. Kinda.

Mozilla honcho Jonathan Nightingale says; "A lot of our community found the language hard to decipher [re: Directory Tiles], and worried that we were going to turn Firefox into a mess of logos sold to the highest bidder; without user control, without user benefit."

"That’s not going to happen. That’s not who we are at Mozilla."

They obviously want to make some money though. So now, Mozilla will "experiment" with "tests on our pre-release channels to see whether we can make things like the new tab page more useful, particularly for fresh installs of Firefox, where we don’t yet have any recommendations to make from your history."

These experiments will now deliver links to "a mix of our own sites and other useful sites on the Web" and won't involve people bidding for placement, yet.

"Sponsorship would be the next stage once we are confident that we can deliver user value. We’ll experiment on Firefox across platforms, and we’ll talk about what we learn before anything ships to our release users," concludes Nightingale. "And we’ll keep listening for feedback and suggestions to make this work better for you. Because that’s who we are at Mozilla."

What do you think?

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