More female gamers than ever!
Or at least it has in the world of video games, which now shows that women account for 52% of all gamers in the UK.
That's an increase from the 49% of three years ago.
This has been driven by 25-to 44-year-old women downloading free puzzle-type stuff and trivia game apps onto their smartphones, according to a report from the Internet Advertising Bureau UK (IAB).
According to a survey of over 4,000 individuals, half of the women in this age group cited puzzle, trivia and word games as their favourite genre, compared to one third of respondents overall.
Steve Chester, director of data and industry programmes at the Internet Advertising Bureau said: “The internet and mobile devices have changed the gaming landscape forever.”
“They’ve brought down the barriers to entry, making gaming far more accessible and opened it up to a whole new audience. In the past you needed to go out and buy an expensive console and the discs on top to get a decent experience, now you can just download a free app.”
The average gaming Briton who games spends six hours per week playing games, across three different devices.
The study also reveals there are now more people over 44 years old playing games than children and teenagers, with 56% of the 45-54 age group, 44% of the 55-64s and 32% of the 65-74s admitting to have played a video game in the last six months, the mucky herberts.
Now, where's the rage from men spitting their Wotsits out saying "oooooh, they're not proper games!" and saying that they haven't met any women who play games via their dirty Call of Duty headsets?