Microsoft Surface is a megaflop
Despite – or perhaps because of - the blatantly Apple-esque adverts featuring clicky dance routines, Microsoft Surface isn’t selling.
Launched in October last year, only 1.5m Surface RTs and Surface pros have been sold, even though Microsoft initially ordered the manufacture of 3m and talked a big game about it selling millions before Christmas. Compare this to the 89m PCs and 59m tablets sold worldwide, and it’s a massive turkey.
The Surface RT, which features a keyboard so you can prop it up and pretend you can afford a real laptop, hasn’t been a hit with businesses from the start. According to sources within their supply chain, who have been whispering to Bloomberg about what a stinker it is, Microsoft had to half its order from 4m to 2m at the end of 2012.
With the demand for tablets and smartphones going through the roof, and sales of PCs slowing down, Microsoft has a lot riding on Surface.
Unfortunately, it looks like it might be the Steve Brookstein of tablets...