Microsoft are the top brand in fat, sluggish Britain
We expect there’s a big party going on in the bowels of Microsoft’s UK headquarters right now, as the nerds who run the joint have regained their crown as the country’s top consumer brand in the 12th annual ‘Superbrands’ survey.
They’ve nicked the top spot back off their major rivals Google, who drop down to third place. Meanwhile, every smart arse’s favourite, Apple, have crept in to the top ten this year, but they’re still not as big as Lego or the BBC. Hah!
The survey is carried out every year by the Centre for Brand Analysis, on behalf of Superbrands UK. Bizarrely, in this age of internets and Wikipedias, the Encyclopaedia Britannica has snuck in to the top 10 as well. No sign of the Spinning Jenny or Woolworths in the higher echelons of the chart though…
The unavoidable truth that we Brits are becoming a nation of fat bastards is confirmed in the fact that McDonald's has risen 227 places, Burger King have leapt 189 places, KFC rise by 164 and Domino's Pizza have leapt 144 places in the chart.