McDonald's to install Samsung tablets
McDonald's don't want to just serve you up a Big Mac - they also want to let you put your greasy fingers all over some Samsung tablets. That's right - the burger vendor has teamed up with Samsung toinstall tablets in most UK restaurants.
Some Maccies already have tablets in their outlets, such as the Piccadilly Gardens restaurant in Manchester. They're tethered to the tables so no-one can steal them, and seem to be something of a hit with young people.
This is all part of McDonald's 'Experience of the future' scheme.
"Technology has an important role to play in all walks of life, including our customers' eating out experience, so the changes we're making as part of the 'Experience of the Future' programme bring us closer to the way people live their lives today. We pride ourselves on listening to customers and providing an outstanding experience; innovations such as tablets help provide this experience and have been extremely popular with customers," said Doug Baker, head of IT restaurant solutions and service at McDonald's UK.
Now, don't be thinking you can do what you want on these tablets - they'll have customised software, made by a company called SOTI. Pre-installed on the devices will be games, social media apps, and a browser. It won't be a straight-up Android experience, and you invariably won't be allowed to munch your way through a McChicken Sandwich while looking at mucky videos.
Unless, of course, the muck you're talking about is blobs of ketchup and barbecue sauce welded to the screen after little Charlie has flung his dinner around.
This is a reasonable innovation by McDonald's who are having something of an identity crisis in the UK at the moment. Naturally, we're on-hand again to say JUST GIVE US ALL-DAY BREAKFASTS YOU IDIOTS.