Mario is killing Nintendo
Nintendo weren't a raging success in 2011. What was the problem? Those stupid Wiimotes that didn't sufficiently double up as a joypad, leaving old-school gamers cold? Maybe it was a lack of great in-house games?
Nope. Mario is getting the blame.
A Japanese newspaper has claimed that Mario and his pals are hampering the company's ability to evolve into the digital age. It has even been called the "curse of Mario".
Sankei News reports: "As the game market evolves, Nintendo seems unable to move beyond creating games that rely on the image of Mario."
You may think this is all theorising and conjecture, but Nintendo need to do something about the rot which is about to take the shape of an announcement noting that the company will be posting huge losses for the fiscal year passed, as well as shares dropping below the ¥10,000 (£80) mark for the first time in nearly a decade.
There have been problems shifting 3DS devices off the shelves, but now, people are looking at Nintendo's famous mascot to take some responsibility.
Mario is one of the most recognisable characters in pop-culture, but alas, one thing that is looking a little out-dated concerning him at the moment is the fact he's stuck on one platform. Sonic the Hedgehog got a second lease of life after becoming available on all formats, leaving Mario looking a bit old-fashioned.
If Mario become available on the PS3 and XBOX, would Nintendo fans puke in disgust, vowing never to buy another Ninty product ever again? Messing with Mario is a big risk, but it seems like Nintendo need to do something soon for fear of going the way of Sega.