LOVEFiLM ditching games
LOVEFiLM have sent out an email which reads: "LOVEFiLM confirms games rental will no longer be available to new customers signing up to its service in the UK, with effect w/c 24th June," which is bad news for gamers.
It said: "In order to give the best possible service that we can, we are looking to focus on our strength, which is providing the best selection of film and TV content for our customers, and making it available whenever and wherever you want it."
The company have been talking about this, behind closed doors for a while, with Gamebrit sharing an email sent from LOVEFiLM to its affiliate marketing partners informing them that it "will no longer be offering customers the chance to rent games through the LOVEFiLM by Post service".
The email encouraged these partners to remove any promotional material advertising the games by post service.