.London is a thing and it is here
The likes of the football team West Ham, the London Eye, Selfridges and the London School of Economics have signed up for the localised address.
From April 29th, companies in London are able to apply for the address as a change from the square old .co.uk or .com addresses.
With more than 1,000 new web addresses lined up already, it is being seen as one of the biggest changes in the history of the internet.
Odious blonde irritant Mayor Johnson spouted: "There is enormous interest in .london from businesses right across the capital, not just from high street brands but from the small businesses that are the lifeblood of London's economy."
"London leads the world in technology and our businesses are among the most dynamic and innovative anywhere, so it is no surprise so many see .london for the great opportunity it presents them."
Apparently the address is going to improve London's economy. Fancy that!