Justin Timberlake announces latest MySpace plans that won't work
Justin Timberlake seems like a pretty decent bloke. He's good-looking, talented and self-deprecating. However, he appears to be spunking his money up the wall by being a major shareholder in MySpace which is planning yet another reboot.
See, instead of focusing on the one thing that MySpace was good at - notably, giving unsigned bands a platform to share their music in a very easy, manageable system - JT & Co are going to be looking at television.
Now, seeing as sharing TV shows online is always fraught with licensing and territory issues, going global seems daft. YouTube, Vimeo and the like have the whole 'upload your own stuff' angle covered... so what's the plan?
In a statement, he says: "We're ready to take television and entertainment to the next step by upgrading it to the social networking experience. Why text or email your friends to talk about your favorite programs after they've aired when you could be sharing the experience with real-time interactivity from anywhere across the globe?
"As the plot of your favorite drama unfolds, the joke of your favorite Snl (Saturday Night Live) character plays, or even the last second shot of your favorite team swishes the net, we're giving you the opportunity to connect your friends to your moments as they're actually occurring.
"This is the evolution of one of our greatest inventions, the television. And, we no longer have to crowd around the same one to experience it together."
So, basically, it's trying to muscle in on the immediacy of Twitter then? Trying to swipe the hashtags that fly around for popular shows?