ITV to team up with Netflix?
Netflix is currently trying to tie up a deal with ITV to make the movie company's archive available in the UK when the service launches.
As Netflix gears up for its debut bow in the UK, it's in negotiations with media owners to buy rights for shows and films from Warner Bros, BskyB and Channel 4, although the ITV talks are furthest advanced.
That's because ITV are a bit rubbish and like doing business with any old idiot. Look at the way they bought Friends Reunited.
One source says: "For Netflix a deal would mean a huge marketing partner to help its UK ambitions and for ITV it fits with their strategy of building pay revenue."
This particular deal is likely to focus on archive programming, not new output airing in the 30-day catchup window on the broadcaster's online ITV Player.
So that's that.
ITV recently admitted they were 'behind the curve' in comparison to the BBC iPlayer, so are they finally going to start making a decent presence online, or is this just another thing they'll balls-up?