ITV to simulcast World Cup coverage online
ITV is launching a free, ad-funded online service called ITV Live which will allow you to watch World Cup matches on your computers, or as it is usually known, skiving at work.
ITV Live launches today on ITV.com just in time for the World Cup's opening ceremony and the first match, between hosts South Africa and Mexico.
Ben McOwen Wilson, director of online and interactive at TV, said: "Dual-screen has been a priority for ITV.com over the past 12 months, and ITV Live is the exciting result of our exploration into how our users want to interact with big events simultaneously, on the television and online."
Of course, you'll be able to watch matches on your iPhone as well as ITV have made a special World Cup app. More on that here (and other options) here.
Naturally, if you hate football and want to wind football fans up, then don't worry - there's options for you too! Go buy a universal remote control and copy this Dutch prankster in the pubs round your way.