ITV to show World Cup matches on iPhone app
Is your boss a tight-get and won't let you have the night off for England's match against USA? You can't throw a sickie because you'll get fired? Well, ITV could help you conduct some slight-misconduct with a new app that will be showing all their World Cup games live from South Africa.
Basically, the new app will simulcast a stream from the main channels on the iPhone (no word on an Android app as yet) which will be free of charge. Of course, the catch with that is the pre-roll ads and click through banners, but there's got to be a trade-off somewhere, right?
ITV director of online and interactive Ben McOwen Wilson added: "Our aim at ITV is to make our content available when and where our viewers want to watch it."
Sadly, there's no 'kill Jim Beglin' option.
Of course, you could watch it via TVCatchup if you prefer, but for all we know, they might find opposition from FIFA who like to control absolutely everything broadcast that concerns them.
ITV's first World Cup game will be South Africa versus Mexico on June 11th, 3pm. ITV will show England's first game, which is against USA, on June 12th, 7.30pm. BBC One will show England versus Slovenia on June 23rd (kickoff at 3pm) and the Algeria game is on the 18th.
Exciting stuff as this will be the first properly multiplatform World Cup!