ITV considering exclusive pay-per-view online content
ITV’s programming is second to none isn’t it? There’s The Michael Ball Show, Jeremy Kyle, Ladette To Lady and the early morning soporific sight of Daybreak to name just four. All truly amazing stuff.
But what if ITV made even more programming, bunged it exclusively online and then charged us to watch it? How gob-smackingly amazing that would be. Well, according to head ITV honcho Adam Crozier, it’s a distinct possibility.
The big idea that he announced at the Royal Television Society international conference in London this week was to put alternative Coronation Street endings online and charge viewers to watch them. The fact that Corrie is an ongoing soap and therefore has no ‘endings’ might be something that Adam might want to think about.
Another thing of course is that, well, it’s a pretty shit idea. Once we’ve seen that Ken Barlow has been discovered by Tyrone while having it off with Janice Battersby in Jack Duckworth’s old pigeon loft, we don’t want to pay to see an alternative version where Tyrone shrugs his shoulders and joins in.
We’re stumped with this one so can any of you think of anything ITV-related that would be worth forking out for to see online?