It’s iOS 7 and iTunes Radio time – at last
After months of speculation (fannying about), Apple has finally launched its iTunes Radio service, along with 200 stations of music. And it’s FREE to iphone users. Spotify probably have their heads on the desk right now, wondering whether it’s too early to have a vodka.
Of course, you’ll get all the usual annoying ads in the free service, but you can upgrade to iTunes Match for a whopping £21.99. The only problem is that you can’t choose the songs you want to listen to – only the stations. And they’ve also added a Siri feature in case you want to ask the name of the artist, which will be great if all songs are by ‘I don’t understand. Would you like me to search the web for ‘Schawirhwwfidduqleuoop’?
But it’s a huge day for Apple with the launch of their spanking new iOS7 software, which is apparently the greatest thing since the pie sandwich. It makes things bigger and sharper on your phone – with a cleaner design. It has a ‘control centre’ at the bottom of the screen that you can slide to access functions. There’s also an encrypted Air Drop box to share stuff securely. Overall, it’s easier to use, more swipey, more intuitive, and Apple are doing air punches and fist bumps about it in the boardroom.
iOS 7 and iTunes Radio represent a return to confidence for Apple, who have faced criticism for failing to innovate – and recently suffered their first drop in profits in 10 years.
In fact, at the unveiling, Apple executive Phil Schiller was almost embarrassingly triumphant, yelling ‘Can’t innovate anymore, my arse!’ to wild applause.
Because er, JIM ROYLE is the target audience?