It’s iOS 7 and iTunes Radio time – at last

11 June 2013

After months of speculation (fannying about), Apple has finally launched its iTunes Radio service, along with 200 stations of music. And it’s FREE to iphone users. Spotify probably have their heads on the desk right now, wondering whether it’s too early to have a vodka.

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Of course, you’ll get all the usual annoying ads in the free service, but you can upgrade to iTunes Match for a whopping £21.99. The only problem is that you can’t choose the songs you want to listen to – only the stations. And they’ve also added a Siri feature in case you want to ask the name of the artist, which will be great if all songs are by ‘I don’t understand. Would you like me to search the web for ‘Schawirhwwfidduqleuoop’?

But it’s a huge day for Apple with the launch of their spanking new iOS7 software, which is apparently the greatest thing since the pie sandwich. It makes things bigger and sharper on your phone – with a cleaner design. It has a ‘control centre’ at the bottom of the screen that you can slide to access functions. There’s also an encrypted Air Drop box to share stuff securely. Overall, it’s easier to use, more swipey, more intuitive, and Apple are doing air punches and fist bumps about it in the boardroom.

iOS 7 and iTunes Radio represent a return to confidence for Apple, who have faced criticism for failing to innovate – and recently suffered their first drop in profits in 10 years.

In fact, at the unveiling, Apple executive Phil Schiller was almost embarrassingly triumphant, yelling ‘Can’t innovate anymore, my arse!’ to wild applause.

Because er, JIM ROYLE is the target audience?

TOPICS:   Technology   Mobile

14 comments

  • spyro
    No innovation at all. Small tweaks and making their interface look more like Android. There's nothing earth shattering in the announcements.
  • klingelton
    the siri joke made me laugh. good work Lucy :)
  • Richard
    Actually he said 'can't innovate anymore, my ass' and it was in the context of the Mac Pro, not iTunes Radio.
  • jokester
    Is it really innovation when every single new feature is stolen straight from Android ?
  • jokester
    @Richard - he may have said 'ass' but he would have meant 'arse'. The vast majority of Americans are too stupid to tell the difference.
  • Sawyer
    "The only problem is that you can’t choose the songs you want to listen to – only the stations." Isn't that what Nokia Music does for free? Hardly a Spotify killer.
  • StuPid
    I hear there is a fancy new invention that allows you to listen to stations of your choice - the radio, but I doubt it'll catch on with this new iRadio. Alternatively, just use TuneIn. I actually have Sony Music Unlimited, which works on iOS, Android, PS3 and Windows - and probably any browser to be honest - massive library of music for £11.99 for the year, which has no ads and allows me to listen to what I want when I want, create playlists or just choose a genre and listen to that. I suppose the only real benefit to Apple doing this is that they can block any radio apps on iOS if they want - they did the same to apps that highlight other apps on offer.
  • Richard
    @jokester - why get it wrong when it is easy to get it right?
  • Mike O.
    @Richard Why argue about something as utterly pointless and futile as how somebody spelled ass?
  • jokester
    @Richard - Um, what are you on about? @StuPid - lol. Damn right!
  • Mustapha S.
    Sounds like a shit version of nokia music, which is bloody good (for free) imo
  • Chewbie
    Flex wit da erb ass
  • Richard
    @[email protected] Oxsore - it's sloppy journalism.
  • car i.
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