Italy gives Google 18 month privacy deadline

24 July 2014

google The way Google handles data is under fire from Italy, who have given them 18 months to change their ways and improve user privacy.

France have already fined Google £150,000 because they failed to co-operate with its laws on tracking and storing information, and it looks like Italy might be next to hit the company with a piffling fine that wouldn’t even make a dent in the average Google CEO’s lunch bill.

The Italian data protection Authority have told Google that they must ask its users for permission to use their personal information before they go spreading it around Facebook in the form of targeted ads about Fitflops and belly fat.

They also said they must honour customer requests to delete data within two months. Or else.
Google are co-operating so far, perhaps fearing reprisals from burly, well-connected Sardinian men called Beppe.

They said: "We've engaged fully with the Italian DPA throughout this process to explain our privacy policy and how it allows us to create simpler, more effective services, and we'll continue to do so. We'll be reading their report closely to determine next steps."

How about you stop selling our data to advertisers without our permission, Google? That would be logical ‘next step.’

As they say in Italy – VAFFANCULO.

TOPICS:   Technology   Privacy   Advertising   Travel

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