Is this what Instagram adverts will look like?
Since Facebook took control of Instagram, it was clear that, at some point, the photo-sharing app was going to have to earn its keep. It didn't take long for an announcement about adverts appearing on people's timelines of sunsets, dead-eyed cats and dreary vistas of nights out.
Ads will begin appearing in users' feeds this week and in a blog post, showed what they'll look like. They picked two artsy-fartsy ads, but you can imagine ones for penis growth pills and weight-loss regimes won't be nearly as tasteful. That said, IG will be hand-picking the early advertisers, with Levi's and Ben & Jerry's first in the queue.
The main difference is that these commercials and normal photos is that, in the right corner, users will have a blue arrow icon and the word "sponsored", just so you don't get confused. You'll be able to tell IG to hide it or tell them why you don't like a given ad.
Is this all a bit intrusive, or is it a fair trade-off for a free service?