iPhone 5S outsells iPhone 5C in Britain
The iPhone 5C might be cheaper and come in pretty colours, but the iPhone 5S is outselling it by three to one in the UK. It seems that it takes more than some hackysack-playing hipsters waving neon yellow phones around to woo us.
Criticised as ‘unashamedly plastic’, the iPhone 5C has gone down as well as Rob Chubby Brown at a feminist rally. But it seems we’re not really buying either model in our droves. According to analysts Kantar, Apple’s market share slipped in the third quarter of the year from 32.7% in 2012 to a more modest 28.7%.
Kantar think that because there aren’t that many exciting new features on the 5S or 5C models that we’re saving our pennies for the arrival of the iPhone 6. They added: ‘This is not wholly unexpected as shoppers tend to react more positively to full releases than incremental improvements such as the 5S and 5C.’
But Apple will be pleased that the iPhone 5C has been a hit in the US, with many customers switching from other brands, rather than upgrading an existing iPhone. But it seems that in Blighty, we’re happy to pay more for a better product, cos we’ve got class and that.
*wipes nose on sleeve*