Google's Spotify rival launches in the UK
Google's music streaming service - the clunkily titled 'Google Play Music All Access' - has arrived in the UK in a bid to kill-off Spotify. Bold move, seeing as Spotify is more popular than ever and Google's attempts at challenging, say, Twitter with G+, didn't exactly work.
Google Play Music All Access has managed to launch before Apple's iRadio service got rolled out, which they'll no doubt be pleased about.
The thing that Google are hoping will woo users is the price. The service undercuts its rivals for those signing up before 15th September, who will get access for £7.99 a month. There's also a 30-day free trial.
The Google Play Music All Access has a 18 million track catalogue and, with the radio feature, there's a 'peek' feature which allows you to see what's being cued up next, so you can skip it if you don't like what's being offered.
BPI chief executive Geoff Taylor says: "Streaming is the fastest growing part of the £330m digital music sector in Britain, with over than a million paying subscribers already and millions more enjoying free and ad-supported music."
"The entry of a player with the reach of Google will persuade many more consumers to experience having millions of songs to play instantly on their phone, tablet or PC."
You can give it a whirl as of tomorrow.