Google won't be giving Apple maps that actually work

25 September 2012

apple mapWhen Apple dropped the Google Maps app, in favour of using their own, the results saw hoots of derision, a lot of weary headshaking and, in some instances, hysterical cries that people's lives were suddenly going to be in jeopardy as they careered into the sea or got lost and killed by gangs of bears.

Well, enjoying all this immensely, is Google themselves who tittered that they won't be making any moves to give Apple their lovely, working maps. And that comes from Google's Executive Chairman Eric Schmidt.

Apple users who updated their phones to iOS 6 found that Apple's new map service was less than informative and contains many, many errors.

"We think it would have been better if they had kept ours. But what do I know?" Schmidt told a small group of reporters in Tokyo. "What were we going to do, force them not to change their mind? It's their call."

"I'm not doing any predictions. We want them to be our partner. We welcome that. I'm not going to speculate at all what they're going to do. They can answer that question as they see fit," he said.

Of course, Google and Apple aren't the best of pals these days after various spats over the rise of Google's Android mobile operating system. There's a culture clash over how smartphones should work, with Apple being a closed shop and Android being open source.

"Apple is the exception, and the Android system is the common model, which is why our market share is so much higher," Schmidt said, adding that Android's successes are ignored by the press, which he said was "obsessed with Apple's marketing events and Apple's branding."

"That's great for Apple but the numbers are on our side," he added. He then signed off with: "Take that Apple," before noting, "That was a joke by the way."

TOPICS:   Technology   Mobile   Travel


  • Mr. P.
    Is that the Tokyo just outside Doncaster?
  • Dick
    To any apple fan, apple maps are still superior to google, since they are made by apple.
  • Kevin
    Androids successes aren't covered by the media so much as noone really cares about the operating system they care about the phones and Android doesn't do phones. Are Google blocking iPhones looking at Google Maps on their web browser? I don't think so.
  • 64kDroid
    @Kevin How about the SGS III. Remember the build up of hype? The queues on launch day? The constant reminders about how well it's selling? No? Well, that's the point. It's the biggest iPhone competitor at the moment, but doesn't come with all the OTT media bullsh*t. And websites aren't optimised for a mobile experience. That's what apps are for. But by all means, try turn-by-turn navigation using Google Maps through iOS Safari...
  • Joe
    Can't wait until Nokia release their newest Lumias. The new features and the clean, snappy OS will wipe the floor with Apple's pisspoor reheated iPhone 5 twuntbollocks. Not sarcasm.
  • chewbacca
    Well Joe, I agree. WP7 has been a breath of fresh air this last year or so. Not extortionate like apple and not bloated like android. The OS is snappy and modern and so easy to use. It'll still get maligned by those who have nevr tried it,morons.

What do you think?

Your comment