Google TV: Coming to a living room near you
Internet giant, Google, is going to start making inroads into the UK television market with the launch of its first product in July. And it'll be made by Sony.
Basically, the TV will - aside from allowing you to watch telly - enable users to browse the internet, play games and watch videos and all that jazz, to give us all 'smart TV'. It's the last bastion of entertainment that hasn't been 'revolutionised' by the advent of the internet.
Google will launch the internet TV set-top boxes that will be priced £200-£300 from 16 July. It'll be based on the Android platform and, immediately, you can imagine it'll be great for apps such as iPlayer and YouTube. That said, Google TV has not performed well in the States.
Suveer Kothari, Google's head of global TV distribution, said this launch was "the beginning of a long journey" for the company's TV ambitions in Europe. "We think there's going to be huge benefits from bringing the internet to TV. Google TV attempts to address the problem that there's not really a great experience to access the internet on your TV screen, which is a similar problem we saw in the smartphone market five years ago."