Google turns to analogue advertising to save Chrome
Google don't advertise. And why should they? They're Google. It's like having to advertise air. Something has changed, however. Perhaps the G-Men were expecting that once they launched their Chrome web browser last year, they'd rule the world as they so often do. Except it's yet to happen - Chrome is used by just 1.42 per cent of internet users. It's failure to make a quick impact isn't helped by the fact that nearly nine months on from it's Beta launch, there's still no version available for Macs.
So Google has launched a television advertising campaign. That's right - as traditional media collapses, Google starts spending money on it to promote Chrome, with this commercial appearing on American networks:
How take-up of Chrome be helped by an advert that fails to explain what it's advertising is unclear. The point of utilising television is to reach a mass-market that is less tech-savvy - in which case surely you need to tell them what it is you're pushing? Otherwise it just looks like you're sponsoring a retro-version of Breakout.