Google: Top of the brands

Bitterwallet - Google Google is now the most valuable brand in the world.

In the 2014 Brandz report, from Milward Brown Optimor, Google has overtaken Apple to claim the summit.

Aside from having a name that sounds like it's from the back pages of a 1983 copy of Smash Hits, BrandZ rankings are based on both financial data and the views of potential and current buyers of brands.

Google is now worth £94 billion, which somewhat bitches Apple's paltry £88 billion.

Nick Cooper, managing director of MBO said: "Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars."

"All this activity sends a very strong signal to consumers about what Google is about and it has coincided with a slowdown at Apple."

In the rest of the Top Ten, IBM is a non-mover at No.3, Microsoft has gone up three places to No.4, knocking McDonalds down one slot to No.5.

And apparently the top 100 brands are now worth £1.7 trillion, almost double what the list was worth the first time it was published.

The Top Ten looks a lil' bit like this:

1. Google (£94 billion)
2. Apple (£88 billion)
3. IBM (£64 billion)
4. Microsoft (£53 billion)
5. McDonalds (£51 billion)
6. Coca-Cola (£48 billion)
7. Visa (£47 billion)
8. AT&T (£46 billion)
9. Marlboro (£40 billion)
10. Amazon (£38 billion)

You can read the whole report here

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