Google: Top of the brands
In the 2014 Brandz report, from Milward Brown Optimor, Google has overtaken Apple to claim the summit.
Aside from having a name that sounds like it's from the back pages of a 1983 copy of Smash Hits, BrandZ rankings are based on both financial data and the views of potential and current buyers of brands.
Google is now worth £94 billion, which somewhat bitches Apple's paltry £88 billion.
Nick Cooper, managing director of MBO said: "Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars."
"All this activity sends a very strong signal to consumers about what Google is about and it has coincided with a slowdown at Apple."
In the rest of the Top Ten, IBM is a non-mover at No.3, Microsoft has gone up three places to No.4, knocking McDonalds down one slot to No.5.
And apparently the top 100 brands are now worth £1.7 trillion, almost double what the list was worth the first time it was published.
The Top Ten looks a lil' bit like this:
1. Google (£94 billion)
2. Apple (£88 billion)
3. IBM (£64 billion)
4. Microsoft (£53 billion)
5. McDonalds (£51 billion)
6. Coca-Cola (£48 billion)
7. Visa (£47 billion)
8. AT&T (£46 billion)
9. Marlboro (£40 billion)
10. Amazon (£38 billion)
You can read the whole report here