Google to offer ad-free internet (it'll cost you)

21 November 2014

google Adverts on the internet can be a bit annoying and ad-blockers only work for certain things. So if you've been craving an advert-free internet, Google might have something.

But it will cost you.

Basically, Google have unveiled a new service called ‘Contributor by Google’ and the company say: "Today’s Internet is mostly funded by advertising. But what if there were a way to directly support the people who create the sites you visit each day?"

What this means is that you'll be asked to 'contribute' between $1-$3 per month which will go to the website in question (and, you have to assume, Google will take a cut too). You can pay more than the minimum offered too, which basically means, if you really, really like a website, you can throw coins in their cup. Regardless of what you offer, you'll get the same service.

The Onion, Mashable, Imgur, Urban Dictionary and WikiHow have already signed-up for this, and Google have also said that there's more on board too, as these are just "a few" of the confirmed partners.

So what happens to the adverts? Well, they'll be replaced by a thank-you message or a pixellated box, which doesn't sound like a better option, but there you go.

Google say: "When you visit a participating website, part of your contribution goes to the creators of that site. As a reminder of your support, you’ll see a thank you message - often accompanied by a pixel pattern - where you might normally see an ad."

If you're interested, have a look at Google's dedicated page here.

TOPICS:   Technology   Advertising


  • grumpy b.
    Adblock plus
  • Chippie
    Seems very clever on their part. Effectively, you're becoming your own advertiser - they're not removing the ad, just serving an inoffensive blank image that you've paid for. The website gets a cut, just as with a normal ad. But, as well as paying them, they'll need some way of identifying you when at that website - so you'll have to not be using adblock and more than likely logged into googles services (they can't go by ip address for all your devices and when mobile). In that case, you're paying them for the privilege of them collecting even more specific information on your website use than they can collect at the moment.

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