Google to crack down on illegal downloading sites. Again.
The engine will direct users away from sites where they can half-inch content, pushing them towards less dodgy sites.
Google have caved in to pressure from the entertainment industry, who have been campaigning for the search engine to do something, while they carried on rearranging deckchairs.
Google will now list these legal services in a box at the top of the search results, as well as in a box on the right-hand side of the page, but if legal sites want to appear in the slot, they will need to pay Google for placement, something music trade group BPI has a problem with.
BPI made 43.3 million requests for Google to remove search results in 2013 - the U.S equivalent group, the RIAA, made 31.6 million and Google removed 222 million results from search because of copyright issues
Google's Content ID system, which detects copyrighted material, scans 400 years-worth of video every day, which they then offer the music labels the choice of having the content removed, or monetising by having advertising placed there.
The report said: "Piracy often arises when consumer demand goes unmet by legitimate supply,' the report said.
As services ranging from Netflix to Spotify to iTunes have demonstrated, the best way to combat piracy is with better and more convenient legitimate services."
It's unlikely that this will have a massive turnaround in the entertainment industry's favour, who are missing the days where everyone was on champagne and cocaine breakfasts, but people will find a way around it. They always do.
However, with Google directing people to Google Play, making money through advertising on YouTube adverts and other schemes to 'combat privacy', it looks like they might be having the breakfast of a '70s record company executive, so not everyone is a loser in this. We never said they were unscrupulous.