Google to add 'Do Not Track' button to Chrome

24 February 2012

Bitterwallet - Google logoGoogle are going to add a “Do Not Track” button to their Chrome browser after the internet giant was challenged over online privacy, which saw many other big players online creating the 'Don't Be Evil' campaign.

This new system will allow web-users to opt-out of having their viewing habits used to tailor advertising and such.

“We’re pleased to join a broad industry agreement to respect the ‘do-not-track’ header in a consistent and meaningful way that offers users choice and clearly explained browser controls” Google Senior Vice President of Advertising Susan Wojcicki said in a statement.

Until then, there are ways of limiting what you give to Google while you browse. First, sign into your account on Google's homepage and use the dropdown menu under your name in the top right of the screen.  Click on 'account settings'.

Then, find 'services' and you'll see 'view, enable, or disable web history'. Click on that. Then, remove your search details by clicking on 'Remove Web History'. This doesn't prevent Google from entirely getting at all your lovely browsing habits, but it does mean that they will anonymise the data in 18 months.

TOPICS:   Technology   Privacy   Advertising

4 comments

  • Mike L.
    I was wondering why I was constantly seeing Penis enlargement & local escort adverts on every fucking site I visited, fucking google.
  • catweazle
    Hmmm, wondered why there was a sudden upsurge in ads for foxes rear end activities.
  • Rob
    Is the history based on your ip address or account?
  • Dick
    It will just mean they show you random adverts based on the whole population, rather than targeted ones based on your viewing habits.

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