Google punishes itself because it violated its own rules

5 January 2012

ChromeGoogle has gone all Catholic in a bout of flagellation by punishing itself for being a bad, bad boy. Thanks to violating their own rules, they've put its web browser Chrome in the search-results sinbin for the next 60 days.

You see, Google has these quality guidelines and they paid bloggers for links in order to improve search rankings... and that's not on. And so, Chrome will now have a significantly lower standing in the search terms.

Google are well-known to punish sites who violate the company's quality guidelines as they try to get favourable treatment from their search analysis algorithm, PageRank, which is known in the industry as Black Hat SEO.

Last year, big US retailer JC Penney were punished after someone noticed that the company had an amazing ability to appear at the top of many relevant and not-so-relevant search results. And now they've told themselves off, you can search for "browser" in Google and Chrome won't top the results anymore.

Google say: "Google never agreed to anything more than online ads. We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. We’re now looking at what changes we need to make to ensure that this never happens again."

They continued: "We believe Google should be held to a higher standard, so we have taken stricter action than we would against a typical site."

Search Engine Land have a very detailed version of events if you're interested.

TOPICS:   Technology


  • MarkG
    Whilst Microsoft are busy creating a internet army of FUD that tells everyone it's fashionable to not like Google this year, the reality is, Google are doing nothing wrong in this instance, the bad boys are the bloggers trying to circumvent Googles rules on paying for Chrome referals. Paying bloggers is nothing new, Microsoft have been at it for year. As have Apple.
  • Richard M.
    Have just Googled 'browser' and....hang on a minute...what's this right at the very top of page 1? Why it's an ad from Google with a link to download Google Chrome!
  • JonB
    > Have just Googled ‘browser’... More ironic than that, the new results (at the top of the search results page) include a blog posting about Google punishing Google for the chrome pay-for-blogs.
  • Morganator
    This thread is getting dangerous - at some point someones going to type Google into Google.

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