Google open pop-up shop in London
It’s all happening within the Tottenham Court Road branch of PC World, and will run for three months up until Christmas, but if it’s a success then we could see a rash of Google stores all across the land. Hurrah?
Right now, the pop-up shop is only selling the Google Chromebook laptop that we’d completely forgotten about as well as a few accessories, like headphones, and it is officially known as the ‘Chromezone’ – classy.
Arvind Desikan, head of consumer marketing at Google UK, said: "It is our first foray into physical retail. This is a new channel for us and it's still very, very early days. It's something Google is going to play with and see where it leads."
A second Chromezone is set to open in the Lakeside shopping centre in Essex next week, with more to follow over the coming months. We like to think that they’d only employ ginger people, who would each be known as ‘the Chromezone Chromedome’ – THAT we’d go along for. Or bald people. Whatever.