Google open pop-up shop in London

1 October 2011

GD_Google0310_2014441c It looks as if Google could be ready to follow Apple’s lead and dip their toe into the murky world of physical retail, following the appearance of a temporary ‘pop-up shop’ in London.

It’s all happening within the Tottenham Court Road branch of PC World, and will run for three months up until Christmas, but if it’s a success then we could see a rash of Google stores all across the land. Hurrah?

Right now, the pop-up shop is only selling the Google Chromebook laptop that we’d completely forgotten about as well as a few accessories, like headphones, and it is officially known as the ‘Chromezone’ – classy.

Arvind Desikan, head of consumer marketing at Google UK, said: "It is our first foray into physical retail. This is a new channel for us and it's still very, very early days. It's something Google is going to play with and see where it leads."

A second Chromezone is set to open in the Lakeside shopping centre in Essex next week, with more to follow over the coming months. We like to think that they’d only employ ginger people, who would each be known as ‘the Chromezone Chromedome’ – THAT we’d go along for. Or bald people. Whatever.

TOPICS:   Technology   UK News

6 comments

  • zacspeed
    "We like to think that they’d only employ ginger people, who would each be known as ‘the Chromezone Chromedome’" Surely "chromedomes" are bald people not ginger?
  • Google’s N.
    [...] first Google store opens in LondonTelegraph.co.ukCNET -Gizmodo Australia -Bitterwalletall 21 news [...]
  • oh d.
    Journalism rule #324 Don't end on a joke that you haven't understood properly.
  • Boris J.
    They could employ daleks and use some metallic paint but that seems like a lot of work just to get the joke to work. I knew a ginger once and he lost all of his hair after an accident; nobody could really explain why as there wasn't a fire or anything. It never grew back so I suppose they could have employed him and that would have mede the ginger coment work. Sadly he's dead.
  • Dick
    >I knew a ginger once and he lost all of his hair after an accident; nobody could really explain why Maybe his body finally grew a defense system and rejected it.
  • Dai
    Wait, "oh dear" - there's rules for journalists?

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