Google in breach of privacy law and implement new policy
"The authorities of the data controllers in Europe have asked their French counterparts to analyse the new policies and they have come to the conclusion that they are deeply concerned and that the new rules are not in accordance with the European law and that the transparency rules have not been applied," Reding told BBC Radio Four.
Google will now be able to gather all browsing data and web history and share it across a variety of platforms, leaving users only able to reduce data gathered by logging out of Google's services. Of course, Google will still store anonymous data about web activity.
In response, Google's global privacy counsel Peter Fleischer said he was happy to answer any concerns: "As we've said several times over the past week, while our privacy policies will change on 1st March, our commitment to our privacy principles is as strong as ever."
However, campaign group Big Brother Watch aren't happy, with group director Nick Pickles saying: "Google is putting advertisers' interests before user privacy and should not be rushing ahead before the public understand what the changes will mean."