Google have a new logo

2 September 2015

It is all happening at Google. First, they welcomed in the Alphabet, and now, they've updated their logo so it looks neater and... umm... more childish.

Of course, this isn't the first time the internet monster has updated their logo. They've had loads in fact. If you want proof, or are a typeface perv, then watch this video and you'll get everything you need to know about previous logos and the new one.

This revised design isn't wildly different, sticking to the usual mix of blue, red, yellow and green for the words, but it is a little bit hipper than the previous one, which basically means 'rounder'.

The new typeface is called 'Product Sans', which is a bit crap, and is a change from the previous serif typeface that they've been using for over 15 years.

As the video shows, a swirl of dots in the same colours as the Google logo will appear when you give it a spoken command. It is all much tidier basically, and allows Google to use a theme across multiple platforms, which is kinda useful.

Google said in a blog: "Today we're introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you'll see, we've taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)."

Nice of them to use a cutesy primary school typeface while they're slowly taking over the world and logging our every move.

TOPICS:   Technology

1 comment

  • Fat H.
    Yet more flat design shite!

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