Google face EU antitrust fines

13 April 2015

google Ever feel like Google are a little too omnipresent in your online life? Well, the EU think the same and could well slap the web gargantuan with a £4.4bn fine.

The EU's antitrust inquiry is looking at the way Google may or may not have abused their position by pushing their own products, regarding shopping, maps and search. This case has been dragging on for a number of years now, but it looks like the antitrust commissioner Margrethe Vestager is ready to file formal charges against Google.

Google's rivals - such as Microsoft - would like to see more competition online, and are hoping to see the kind of action which saw £800m being taken in fines from Intel in 2009, after they were found to be swinging their wangs around the computer chip market.

Of course, Microsoft themselves know all about this, as they were smacked with fines worth around £1.4bn for antitrust-related issues. Google themselves, are clearly worried and have offered to settle on three separate occasions in the past, but alas, to nought.

One of the things Google offered was to give their competitors an increased visibility on their search site, and to make it easier for advertisers to move their campaigns to other companies.

This didn't happen and it looks like there's going to be a show of strength from the EU.

TOPICS:   Technology   Consumer Advice

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