Google faces antitrust probe from European Commission

30 November 2010

Bitterwallet - Google ranks Bing as top search engine

The information superheroes at Google could find themselves in a spot of hot water soon as the European Commission look into their activities following complaints from rival search engines.

The Commission has announced that they are opening an antitrust investigation and will look into allegations from price comparison site Foundem and legal search engine that Google’s search engine deliberately lowered the rankings of rival search engines.

The EC have said that they are launching the investigation following “complaints by search service providers about unfavourable treatment of their services in Google's unpaid and sponsored search results coupled with an alleged preferential placement of Google's own services.”

Both Microsoft and Intel have been on the wrong end of the EC’s investigative might in the past, so there’s no reason for Google to assume that they’re facing a lightweight like Ofcom or Wigan Athletic. But the BBC claim that the success of the probe will depend on the EC getting a close look at Goggle’s search result algorithms (which they regularly change) in order to prove that foul play has occurred.

TOPICS:   Technology   Government

1 comment

  • fleet g.
    Google search does not break rules, the violation is possible, if the search has not yielded any results claimed on the search page or if advertisers pay for the results stacked and Google is not performing as agreed.The stacked EU can realistically investigate the nature of the search engines for private management to see whether legislation is needed to control its operation...

What do you think?

Your comment