Goodbye to Dixons... unless you're in an airport

8 October 2012

Bitterwallet - Dixons.co.uk without the strapline One of the iconic names from retail is to almost disappear from tomorrow, as the Dixons website closes. The name will still appear in airport shops, but that’ll be the only place where you’ll be able to get your Dixons fix. Will it mean another renaming of parent company Dixons Retail? Meh, who knows…

The company’s other big-name websites, Currys.co.uk and PCWorld.co.uk will be relaunched at the same time, and we’re told they will be ‘adaptable to different devices’. Food mixers? Power drills? We’ll see…

Kate Bickerstaffe, the UK and Ireland chief executive of Dixons Retail, told The Times: “We don’t see a place for Dixons.co.uk where we have Currys.co.uk and PCWorld.co.uk. We have done fantastic amounts of work to make sure we have fantastic pricing. I’m confident that’s the right thing to do.”

So, get your credit card out because today is your last chance to shop at Dixons online – we recommend the £90 HDMI cable…

TOPICS:   Technology   Travel

24 comments

  • chadd
    The HDMI gag has been done to death ! Get a new gimmick bitterwallet
  • Dick
    It seems a little strange that they kill one website off, when you compare them to other groups iwoot.com, thehut.com, zavvi.com, etc. Many shoppers would probably compare currys to dixons, see the prices are the same and assume it must be a good price since two retailers are charging that price. As to the £90 HDMI cable, it swivels. Some consumers will pay top dollar for that.
  • Liam
    It makes sense for SEO purposes too. The DSG sites are mainly duplicates of each other with the same content. I would imagine that they would be better off having the CurrysDigital.co.uk domain and having all their products rolled into that, so the PC World items don't duplicate with the Currys pages.
  • PaulS
    When I recently moved house I went into Currys looking for a new cooker, finding one I liked I proceeded to do a quick online price comparison check on my mobile. Guess which website had the same cooker nearly £100 cheaper? Yep it was Dixons. Will getting rid of the website mean that they can continue to overcharge in the store and make more profit? I imagine so.
  • Realist
    When will people realise that websites are cheaper because of reduced overheads, staff, premises, utilities, theft all reduced. Dixons.co.uk may be owned by the same parent company but are a different company with company's house, the items are cheaper on dixons.co.uk because they dont pay a member of staff to run through all the features of the product, make recomendations on how it will benefit the customer only for the customer to fuck off elsewhere. In a store environment you are not just paying for the product but the staff who are paid to recommend the right product for you. (YES I do work in a currys/pc world store)
  • sicknote
    Iconic names from retail........really?....that's not what I'm thinking here.
  • Dick
    > In a store environment you are not just paying for the product but the staff who are paid to recommend the right product for you. I thought that you were paid to recommend the right product for the company, not for the customer. If you were to recommend the right product for the customer, then surely they would be leaving empty handed and would need to shop elsewhere.
  • PaulS
    @Realist - Yes I know how website shopping works but when the product is being shipped from the same warehouse, using the same delivery guys regardless of an in store or online purchase then is £100 difference really appropriate? In fact surely Dixons are doing this the wrong way around? Close all the stores and turn into an online only entity. Like you said, retail stores are nothing more than a showroom for potential customers to experience a product before purchasing cheaper elsewhere, so why keep them open?
  • Sawyer
    "the items are cheaper on dixons.co.uk because they dont pay a member of staff to run through all the features of the product" Personally I don't see much value in paying for someone to read the product label for me.
  • Lynx
    @pauls People want the lowest price so they can buy more stuff. People cost money so we involve as few as possible in our purchase to get the lowest price. People lose jobs and are given benefits. People with money pay the government to pay these unemployed people benefits. Therefore we all end up screwed in the end.. . (if you pay tax)
  • Realist
    @PaulS- Lets take the cooker as an example: on average a delivery warehouse will have a supply of 500 unit x, serving both the wbsite and the store dixons.co.uk = one showroom(website) for unit x zero sales staff + delivery overheads (van + fuel + driver), all orders go through the website nationwide selling an average of 300 unit x's per week. average Currys store = 2 or 3 staff in the kitchen applianaces department at an average of 30 hours per week at an average of £6.50 per hour (£585) selling an average of three of unit x per week + delivery overheads as website. multiply out by the 687 currys stores across the country and you get the reason why the store is more expensive. Also if you look the average big box item (cooker washer, tv, laptop etc) is 30% cheaper than it was 3 years ago, the reason for getting rid of dixons is that it was running at a loss and people were abusing the knowledge of the colleagues by going elsewhere. Companys like dixons do spend an average of £1500 per colleague per year on training, if you've had a bad experience then you are in the minority. If it was as bad as some of you who repeatedly slag off dixons staff say then no customers would come back at all!!!!
  • GuyInaTux
    @Realist - Forgetting Dixons for a moment, I've seen prices on PC World's website lower than prices on Currys' website and vice versa which kinda blows your 'lower overheads' blurb out of the water which really doesn't make sense Also, these online prices are often available to be purchased via the website as 'Reserve & Collect' in store after an hour at the lower price online, which again negates your waffle about in-store overheads, shop running costs and so on
  • GuyInaTux
    @Realist - I'd also like to mention that I've worked for the DSG company in my past so I feel I am in a position to have an opinion The DSG board of directors make some incredibly strange decisions with regards prices and so on but almost always have the dividends of the Shareholder's in mind, not the customer Having a bad experience with an in store sales rep isn't a minority at all. When I worked in the high street Dixons we had a few lads who didn't give a crap and that still happens today, regardless of training The old adage applies that when you pay peanuts you get monkeys I went into a local Currys and PC World a few months back to enquire about netbooks and the members of staff in both stores were badly informed and didn't even seem like they wanted to make the sale Reports of staff in these types of stores are commonplace, not the minority and you Sir are talking bollocks
  • Realist
    with the pc world vs currys websites these mistakes are a thing of the past as they now have the same sku code across both companys, occasionally the website is cheaper than in store, office software for example. With regards to the service, no one can deny there have been mistakes in the past but the complaint levels for the company are at less than 1% this is official proof that poor experience is in the minority. All staff at store level (including managers) have their quarterly bonus measured against customer satisfaction (mystery shop, exit surveys, complaints, home calls etc), if the customer satisfaction is below 80% for that store then noone in the store can get a bonus no matter how much they have sold. @Dick >I thought that you were paid to recommend the right product for the company, not for the customer. If you were to recommend the right product for the customer, then surely they would be leaving empty handed and would need to shop elsewhere.< No my job description is to ask the customer questions about ther needs and previous experiences and then recommen the right product for them, many customers may fall to the same product but this is usually down to special offer pricing and offer good value for money to the customer. At no point am I told "you must sell this product". Get your facts right DICK!
  • Realist
    @GuyInaTux I personally hate selling netbooks because they are so inferior to a laptop, lower speeds, windows starter, poor levels of RAM etc. If someone ask me about a netbook I am honest with them with the limitations it has and recommend instead either a cheap laptop under £300 that will be much faster than a netbook or if its down to size an ultra mobile laptop with is again much better, after I have given the customer advice its up to them, if they still want the netbook I'll still get it for them. Some people take this honesty for bad service, you can't win as a retail colleague.
  • GuyInaTux
    A thing of the past you say? Please explain why then the 3D plasma TV I purchased only 4 weeks ago was £50 cheaper on PC World's website than it was on Currys? This was for reserve & collect too and the same code Also, I wanted a netbook for a specific reason so I really don't give a shit what your opinion of them are
  • Former e.
    Guylna tux, "Also, I wanted a netbook for a specific reason so I really don’t give a shit what your opinion of them are" You, sir, are a knob. That is all.
  • Stating O.
    You're all knobs. Stop bitching and get back to talking about bumming foxes etc...
  • Chewbacca
    Yaay! Finally found a discussion forum where minimum wage cretins bitch about how good they are at their "job". Guys, you're one rung above being on benefits. Nobody cares about your piss poor retail excuse for "work".
  • zeddy
    Chewbacca are you on nightshift as a security guard or just fapping one out?
  • ramshackle
    soon no one will be able to see anything before they buy it, as the overheads of running a store will be too much to make a profit on anything. the reason that the DSG staff don't appear to give a fuck, is that they are paid shit wages and expected to hit unrealistic targets and having to try to flog on average 5 to 6 attachments on vision and PC sales, whilst having to deal with the public who still want to haggle and get shit thrown in for free
  • abdul
    I dont reccommend anything to anyone as its not worth my while i get no bonus and just a salary.The only i time i may sell if i see a dumb ass customer with no brains... otherwise john lewis have 5 year gaurentee on tvs free a good way of gettting rid of time wasters in tv dept.John Lewis do 2yr gaurentee on pc;s a good way of doing the same with time waters in computing dept.Or go Comet clearence sale closing down... or maybe check out littlewoods website. or Argos it.... or maybe Maplins. I could not give a shit where people got thier shit from it does not bother me the prices charged are too much anyways. and the products are shit.
  • abdul
    I dont reccommend anything to anyone as its not worth my while i get no bonus and just a salary.The only i time i may sell if i see a dumb ass customer with no brains... otherwise john lewis have 5 year gaurentee on tvs free a good way of gettting rid of time wasters in tv dept.John Lewis do 2yr gaurentee on pc;s a good way of doing the same with time waters in computing dept.Or go Comet clearence sale closing down... or maybe check out littlewoods website. or Argos it.... or maybe Maplins. I could not give a shit where people got thier shit from it does not bother me the prices charged are too much anyways. and the products are shit. the amount of attatchements need selling with item is mad more than ten or more. if you sell just a tv or laptop for example your manager will call you a box shifting bastard. the customer has to be milked of all thier money not worth it. WHen flogging a tv you tell them they need a hdmi lead to make sure they get better picutre. but if all you want is to watch tv through your ariel connection then this lead is not required. Only time you need that lead is if you have a HD receiver box from SKY VIRGIN or elsewhere like BT. Otherwise you dont need it or you want to watch hd films through your blu ray dvd player. Just get a WIfi Ready tv connect to your modem router and stream content from that dont need any fucking leads at all just a good modem or fibre optic broadband and you get all the above., Save money mate you dont need a tv to watch tv to be honest stream the stuff on the internet. The bbc must go now it has no space in this modern world. my manager is a fucking fat wanker and so is his general manager dumb asss i am going to get a customer to complain about him good riddence to him when i allow her to rip up it will a good spectale. watch this space
  • im s.
    Im a shit. And Dixons Retail is total shit.

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment