Friends Reunited relaunches for absolutely no reason
Friends Reunited is to be relaunched, despite the fact everyone has already been reunited with their old chums on Facebook and Twitter. So what's the point?
Well, users have been promised access to a new photographic archive and "simple" privacy settings which put members "firmly in control". Basically, FR is a site that is like Facebook, but pretending to be nicer and more respectful of your online privacy.
The sites new owner, Brightsolid, have said the new site will provide a single place for users to share their memories. Memories like 'remember when ITV owned Friends Reunited' and 'remember Friends Reunited? No, me neither'.
The relaunch is based around "straightforward privacy", which allows users to store images and video privately and to share them and such. The site has signed agreements with the Press Association and photographic archive company Francis Frith, which will allow users to access 350,000 images which may be relevant to key moments in their lives.
Chris van der Kuyl, the chief executive of Brightsolid, said: "We're really excited about the opportunity to provide a uniquely nostalgic experience for the UK mainstream, that's not only entertaining and engaging, but powerful and lasting too. Nowhere else can you find a single place to search, collect and save the bigger, more important moments in your life, memories which, in today's digital world, are in danger of slipping through your fingers.
"We need to protect our precious and shared memories for longevity, which the new site enables you to do, or we're at risk of becoming the lost generation."
Lost generation? Jesus wept.