Free WiFi on the high street, thanks to Skype
Skype has penned an agreement with someone called Wicoms to get free WiFi in British shops. And that's absolutely free to users, who will log in with Skype IDs to get free internet access on their phones and tablets.
"Our partnership with Wicoms enhances our ability to make Skype universally accessible and expands on our WiFi strategy, which today provides paid WiFi access at over one million locations worldwide," Skype Access programme manager Shadi Mahassel said in a statement.
Presumably, businesses will want in on this in the hope that they'll get increased footfall and that they'll be able to target offers and deals to visiting customers directly to their handsets.
Wicoms managing director Owen Geddes says that this will help "brick-and-mortar retailers effectively compete with online retailers", adding: "By [providing] Free Skype WiFi on-premise, business owners and high street retailers can open a dialogue with potential customers and encourage sales conversion with the power of the mobile phone."