Forget foil – buy a Food Hugger

3 July 2014

food huggers Foil is bloody annoying, isn’t it? It’s obscenely shiny, the jaggy bit on the dispenser cuts you and it’s favoured by heroin addicts the world over.

So let us ditch the stuff and instead embrace the Food Hugger, a silicone device that keeps that abandoned half an onion fresh for weeks on end.

The premise, like most things that actually work, is simple. The device is a reusable silicone disk that wraps itself around fruit and vegetables – and crazy online reviewers are in raptures, saying that it keeps food fresh for much longer than anything else.

American designers Adrienne McNicholas and Michelle Ivankovic invented the device to help halt the amount of food waste in the US. And it’s all about the silicone ‘second skin’ - meaning your old manky veg will be completely airtight and no mould will get in.

'The most targeted solution to the problem of keeping them as fresh as possible was to address the area where the skin had been cut away, and to develop ideas for how we could replace the missing protective skin.’ Said the ladies, chomping on a brilliantly fresh 12 day old tomato.

Originally the project was funded by Kickstarter, but it looks set to TAKE OVER THE WORLD. So there’s no excuse to have fights with cling film or be foiled by foil - for £14.99 you can give your food a hug and keep that half a pepper (that you have no intention of using ever again) until Doomsday.

TOPICS:   Technology   Consumer Advice   Supermarket


  • Ann B.
    Where can these be purchased in the U.S.?
  • Jack S.
    "only" £15 eh? Can't wait. Or mybe I'll stick with the foil at 99p for 7 miles in LIDL.

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