Families gather round a warm iPad
The 1950s are back, but instead of huddling around a steadily overheating Rediffusion telly watching a potters wheel, modern families are experiencing the warm glow of togetherness with iPads.
Ofcom claims that tablets have become an ‘electronic babysitter’ and that 91% of parents who own iPads have given it to their children to entertain them.
Ofcom’s annual Communications Market Report also highlights a trend toward families gathering together in the living room to vacantly stare at various technologies, including laptops, the TV and smartphones.
In fact, the living room TV - which was previously thought to be becoming obsolete - is enjoying a resurgence in popularity, with 91% of adults saying they regularly watched programmes with others. Sales of HD TVs have been partly responsible for this trend, which has brought people back to the bosom of the plasma screen.
We’re also doing some serious living room multitasking, updating social media, streaming videos, shopping and generally messing about on the Internet – while the TV burbles in the background. This pleasing family tableau might not include actually talking to each other, but at least we're sitting in the same room.
As the old saying goes – the family who live tweets the Apprentice while designing Nike ID trainers and playing Angry Birds together, stays together. Awww.