Facebook's answer to Snapchat is 'accidentally' launched
But even though it was quickly withdrawn from the App Store, screen shots and details about Slingshot were grabbed by intrigued tech sites.
Slingshot is exactly like Snapchat, but with a few tiny tweaks. For example, recipients of photos can ‘sling’ a 'OMG IS THAT YOUR KNOB' reaction shot back straight away. An embarrassed Facebook representative confirmed:
‘Earlier today, we accidentally released a version of Slingshot, a new app we're working on,’ they said in a statement. ‘With Slingshot, you'll be able to share everyday moments with lots of people at once. It'll be ready soon and we're excited for you to try it out.’
Zuckerberg rather poetically describes all the desperate money spinning, copycat apps Facebook produces as ‘unbundling the big blue app.’
But after they tried and failed to buy Snapchat last year, their desire to replicate the success of Snapchat is developing into the kind of fanboy obsession that Comic Book Guy from the Simpsons could relate to.
Nobody knows when Slingshot will be ready, but it’s doubtful that Snapchat are going to be quaking in their boots. Anyone remember their other short-lived picture messaging service, Poke?