Facebook to beef up Messenger

26 March 2015

Facebook Facebook are giving their Messenger app some muscles as they look to woo businesses and brands (brands is a cuddle way of saying 'businesses who want you to feel like they're a lifestyle choice') out of loads of money.

There's going to be a rake of new features, enabling people to integrate their own apps with Messenger (thanks to a new thing called Messenger Platform) and companies will be able to enhance online shopping and bug everyone on Facebook (thanks to a thing called Businesses on Messenger).

Mark Zuckerberg reckons these new tools will end up in social media tools replacing the old types of talking to companies.

"Currently, if you want to get in touch with a business, most of us probably still call," Zuckerberg said. "But I actually don't know anyone who likes calling businesses. It's just not fast or convenient and it definitely doesn't feel like the future."

David Marcus, also of Facebook, added that this would restore the "personal and delightful experience" that customers have when shopping at little local shops for local people. David Marcus clearly hasn't been to Royston Vasey.

Anyway, the whole deal here is that Messenger Platform will help people plug apps into Messenger which will allow users to share photos, audio or whatever, more easily. Alongside that, businesses will be able to play with the format too. Expect to get some animated gifs from Oreos or something, in the near future. Or, you can live chat with IAMS about your cat that just choked to death.

TOPICS:   Technology   Social Media


  • Father J.
    “But I actually don’t know anyone who likes calling businesses. It’s just not fast or convenient” Erm, yes - it is. It's both of those things. Somebody should explain to Mr Zuckerberg that all you have to do is pick up the phone, dial and someone answers. Piece of piss. Sure, if you're ringing a call centre then you'll most likely end up in a queue but what's the alternative? Contact them through Facebook and end up with one of those useless, annoying auto-responses from a bot or, better yet, live chat? Either way you still end up dealing with the same fuckwits, but at least speaking to them in person gives you more chance of getting some sort of result.
  • Shiftynifty
    So more ways to get up and personal and in your face, and bullshit companies into advertising with them, A fool and their money are easily parted

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