eBooks outselling print
There's been a notion amongst many for some time that no-one could possibly want eBooks because you'd rather drop a paperback in the bath, rather than a Kindle.
Those people are stupid, backward and wrong.
That's because, for the first time, Amazon are crowing about how they now sell more eBooks in the UK than printed books. The stats read that Amazon now sells 114 Kindle books for every 100 print books in the UK. That's for both paperback and hardback.
These figures doesn't include any free eBooks that are distributed through the Kindle store, so the popularity of eBooks is actually considerably higher.
"Customers in the UK are now choosing Kindle books more often than print books, even as our print business continues to grow. We hit this milestone in the US less than four years after introducing Kindle, so to reach this landmark after just two years in the UK is remarkable and shows how quickly UK readers are embracing Kindle," said Jorrit Van der Meulen, vice president, Kindle EU.
"As a result of the success of Kindle, we're selling more books than ever before on behalf of authors and publishers. And thanks to Kindle Direct Publishing, thousands of self-published authors have also been given an outlet to share their work with the millions of Kindle readers worldwide."