Do you want to store online adverts and look at them later? Of course not.
The worst thing about navigating the online portal is stupid adverts. They roll-over, shout, sing, dance and generally distract you from whatever it you're trying to do. Some are so infuriating that you end up putting your size 9s straight through your monitor just to escape the hellishness of it all.
So what would you say to a complete lack of commercials online? That'd be great wouldn't it?
Well, some bright spark has come up with something called AdKeeper. Basically, the thinking behind it is that you'll end up saving your favourite commercials and watch them when it is more convenient to you.
Commercials will be stored in a central location and you can watch them at leisure without all that pesky content getting in the way. Participating advertisers will place a small button on ads with the AdKeeper logo — a “K” formed by an exclamation point and less-than symbol — and when a consumer clicks the button, the ad is stored on your page on AdKeeper.com.
Or, if you're smart, you'll send every single advert to this 'location' and never, ever log-in to it, leaving you completely ad-free.
Scott P. Kurnit, chief exec of AdKeeper, says: “The question rational people have is, ‘Hey, don’t people dislike ads — why would people keep ads and why would they go back and look at what they’ve kept?’ It’s time-shifted advertising” and "truly invitational".
Now, seeing as (according to Google) the average click-through rate for online ads is 0.1 percent, it is difficult to imagine that anyone would actually want to sift through a bunch of saved commercials. Still, if companies sign up for it, this could be a great way of hoarding all those commercials away with a simple click of a button, never to be seen again.
Hardly the intention of the program, but who cares about those guys?