Dixon's unveil 'the store of the future'
The first Dixon’s Travel ‘store of the future’ has been unleashed on the public passing through Gatwick Airport. They've decided kick off this concept store which is going to be the blueprint for other shops based in airports.
Customers will look at digital signs for products and look through tablets instead of catalogues. Most people will probably just get the camera function working and take stupid photos of themselves though.
Digital merchandising tables feature 32in rear projection floating screens over themed areas, which apparently, is meant to bring a sense of theatre to the product floor. There'll also be a KNOWHOW bar where customers can stop off for technical advice and repairs, which is in no way influenced by Apple's 'Genius Bar'.
Jeremy Fennell, managing director, Dixons Travel, said: “This is the store of the future for us. We are focused on delivering a better range and store experience for Travel customers, including a focus on portable items, accessories and other flight-ready products.”