Deathwatch: Sony in £3.5bn worth of trouble
Electronics behemoth, Sony, are in a world of brown, warm-trousered trouble. They knew it was coming too. They sacked a load of staff in an attempt to start getting the money moving in the right direction, but alas, they've still had to announce that they're in trouble to the tidy tune of 456.7bn yen. Or, if you prefer, £3.5bn.
That staggering amount is double the loss Sony made last year, which means that one of the most famous brands in our lifetime could be sliding into the sea with concrete boots on.
The natural disasters that hit Japan have hit the company hard, but elsewhere, Sony's once healthy TV wing is now being kicked around by Samsung who seem to be taking over the show. Sony's smartphones are offering a small ray of hope, but the chances of Xperia overtaking HTC, Samsung and Apple are slim-to-none.
It appears that Sony needs to innovate again, to shake things up. The Walkman was one of the most iconic pieces of technology ever created and the PS1 really blew some minds. However, since then, it has been playing catch-up with the rest of the technology world. What do Sony need to invent to get back in the game? Readers, it's over to you...