Deathwatch: Is HTC going down the pan?
Heralded as some kind of iPhone killer, the HTC Desire came out to a rapturous welcome before everyone realised it had an awful battery life and about as much memory storage as a Commodore 16. Since then, other phones have, basically, been much better and many have now decided to walk away from HTC because their flagship phone didn't cut it.
This is showing in the Taiwanese company's balance sheet as they saw a gigantic 79% drop in Q3 net profits. This is in sharp contrast to Samsung who is currently skipping around with glee at the news that they have made a record £4.5bn in profit in the same period (which is almost double last year's takings).
Already, HTC has started to "streamline operations" and axing certain wings of the business. Gartner’s Carolina Milanesi isn't optimistic, saying: "HTC continues to struggle to differentiate its offering within the Android ecosystem. Despite the rollout of the HTC One and the fact that the device comes highly rated by bloggers and industry watchers, sales remained limited. HTC needs to focus on growing its brand value in the eyes of consumers so as to fence off competition."
Could we be witnessing the death of HTC already, so soon after it came onto the British market?