Commercial Break: 3 go back to the future
When it comes to mobile phones, 3 are probably the most maligned of all the network service providers – rightly so, we reckon, because they’re shite.
But they’re making an effort these days, as this new advert shows. In a spoof Rocky IV, they’re showing us that they’ve got a team of top boffins beavering away in a secret underground bunker (hmm, where did they get THAT idea from) and on the ground, in an attempt to boost their network coverage.
Unfortunately, it just looks as though 3 are operating with some 25-year old ramshackle technology and the ad gives the overriding message that 3 are shite.