BT's desperate Race to Infinity... or Brentford
Fibre is the future, kids, and BT wants YOU to get involved in their obvious marketing ploy campaign for social change. They're rolling out superfast fibre optic broadband across the UK, but not to everyone. Boo. But wait! If your town or city isn't part of BT's plans, you can change all that by voting for your own neighbourhood - the five most voted-for will win superduper broadband! Hooray!
And so the scene is set for a grizzled fight to the death a few half-arsed campaigns in what BT are calling the Race To Infinity. That's obviously an outrageously misleading and stupid title since no broadband network can reach infinite speeds - then again, that's right at home with the bullshit claims made by every other broadband supplier.
But make no mistake about it - BT are desperate for consumers to take up the cause; they're produced campaign packs to download including posters and flyers, plus there's a guide on "how to canvas your street to getting on your local radio station". It's a little too in-depth, explaining the different types of radio interviews you might record and suggesting you to harass journalists for face-to-face meetings - it's just not going to happen.
BT are going to spend the money anyway - ultimately it doesn't matter which area wins - but not before they attempt to extract a metric fuckton of publicity from potential customers, thereby raising their profile nationally through everyone else doing the work. If nothing else, it's a different way to go about canvasing the public, a unique marketing idea th- no, hang on. Google did exactly the same thing in the US in February didn't they? But with a little more class, and a lot less desperation: