Broadband still nowhere near promised speeds
ISPs will be thrilled at the headlines that reveal how broadband speeds are up, however, it isn't all peaches and cream. While speeds are up by a fifth over the year, Ofcom's figures show that the average residential broadband speed is now 9Mbps, which is still short of advertised rates.
Virgin Media are promoting their service with speeds of 60Mbps and BT have been banging on about Infinity 2, with speeds of 76Mbps.
However, the average superfast customer gets 35.8Mbps, which is still pretty great, but not nearly as impressive as what is being advertised.
"Average speeds only tell part of the story - there are still huge chunks of the UK that do not yet have access to superfast technology and far too many with no real broadband to speak of at all," says Dominic Baliszewski, telecoms expert at Broadbandchoices.co.uk.
"Whilst any overall increase is good news, this research highlights once again the disparity between advertised speeds and the service actually received by customers. Customers on the slowest connections of 2–10Mbps only received an average speed of 5.6Mbps."
"Although the ASA's recent ruling has led to fewer providers making unrealistic claims in their advertising, speeds are clearly still a long way off from where they should be."