British Airways 'Know Me' background checks are bordering on sinister
Fancy having a complete stranger coming up to you and greeting you like they know you, noticing that your hair isn't as long as it used to be and that it's nice you got that terrible cyst removed from your nose?
Well, that's what will be happening in airports as British Airways are using Google Images to develop passenger dossiers for checking you out as you totter through the gate.
How shudderingly awful.
This program is called "Know Me" and it's the new intelligence tool that'll look at your stupid face online so staff can approach you and look at your face like they've been staring at it all their horrible life.
Jo Boswell, head of customer analysis at BA, says: “We’re essentially trying to recreate the feeling of recognition you get in a favourite restaurant when you’re welcomed there, but in our case it will be delivered by thousands of staff to millions of customers. This is just the start — the system has a myriad of possibilities for the future.”
Ray Wang, tired of people laughing at his surname and principal analyst at Constellation Research said in response: "Before you put a program together like "Know Me" it’s only right to ask passengers for permission first.”
“Otherwise it’s borderline creepy.”